Getting clear about what you do, and what you and your business stand for
| Being purposeful
and intentional about mapping the various aspects of your business will pay
huge dividends in the long term. So be very clear for yourself and with the
other stakeholders in your business what your Mission is, and what Vision
you have for the future, then you can more easily design the strategies that
need to be followed to achieve the Vision. A vital part of this work is to understand and agree what principles and values will shape the conduct of your business. What will you seek to do / be consistently, and what will you commit not to do? How will you conduct your business? What will your attitude and approach be to Customers, Suppliers etc.? All are essential to your image and reputation. |
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